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What even is branding?

My favorite definition of it is: "Branding is what people think of you when you're not in the room."

It's your impact, what you're known for, how you're perceived.

You already have a brand, did you know that?

People already have a perception of you and what you can do to help them.

The real question then becomes, what am I putting out into the world?

If you're like a lot of my clients, you want a brand...

The Higgins creative was able to get our job SO fast! The best part... the quality was still there, actually it was better then we expected, we had a vision in mind and she created that vision and more! Could not be more excited. So grateful for her and her team!

Everything we could ask for!
— Brett & Rochelle Bohannon, Lehoba

...that you can be proud of.
...that you can easily implement.
...that you aren't afraid to talk about with strangers.
...that brings all of the good that you offer the world into simple and effective visuals.

Right? (don't we all...)

Like I tell all my clients and students, branding doesn't have to be complicated, it just needs to be intentional.

And that's what I helped hundreds of entrepreneurs do over the last 5 years.

As a busy Boss Mom I don’t have a ton of extra time, so the fact that Lilah made the process so easy and fluid made my life so much easier.

She is a diamond in the rough, and joy to work with. Hire her now!
— Dana Malstaff, Boss Mom

I've brought my clients' ideas from seedlings to towering empires, all because of a strong brand VOICE + VISUAL presence.

And I can help you do the same.

If you...

Lilah’s talent is fantabulous. Her creative chops are oh-so-impressive. If you’re a business that needs someone to breathe new life into your brand, Lilah is your gal.
— Suzanne Brown, Mompowerment

...are not sure how to talk about your business
...are scared to share, because you feel scattered
...have tried and tried to make a logo you love, but can't ever get there
...have hired designers from sites like Fiverr & 99Designs only to feel 'meh' about the work
...are ready to step into Entrepreneurship like you mean it and start making waves in your world by doing what you love

Then let's chat!

My name is Lilah Higgins and I'm a serial hair-dye-r. (Is that a thing?) I grew up in entrenched in fine art classes. I soaked up all the knowledge I could from my almost-magically skilled teachers and grabbed at all the resources I could to learn everything I could about design. When I became an adult, I tried to work a "normal" job and lasted 10 months. I've been an entrepreneur ever since and haven't looked back. Together, Zac and I bring in more than enough to support our family and lifestyle. All due to solid branding, a team of skilled members, and the support of our tribe.

It's my goal and pleasure to work with talented, kind, purpose-driven entrepreneurs and I can't wait to connect with you and help you pursue your God-given dreams.


So how's this whole thing work?

the design Process is simple...

GATHER + SKETCH

With our background in fine art, all brands begin with a logo and all logos begin on pencil and paper - and a happy helping of caffeine. We gather all of your ideas and dreams and moments and desires and encapsulate that inside of a single image that speaks every piece.

DIGITIZE + DISCUSS

Once we've got three designs for you sketched out, we digitize them in simple forms for your review. Every design contract comes with 3 rounds (9 total first draft options) although we rarely have to move passed our very first drafts because one usually pops out to you right away.

CHOOSE + TWEAK

It's your moment to choose which design you'd like to move forward with and improve upon. As we've been told, "Success in the tweak, not the pivot." So we tweak and tweak and tweak some more, until your image is so resoundingly you, you can't decide if you want to cry or laugh.

PRESENT + PROPOSE

Once we settle on a design, we work to build your brand out from there. We can then move into Color Schemes, Font Options (now including custom fonts), Opt-In Designs, Workbooks, Social Media Templates, and so much more!

I brought my dream and new online business idea to Lilah at The Higgins Creative and trusted her to create the look and feel of my luxury brand. I was not disappointed. Not only did Lilah “get” my business, but she connected all the dots with the branding. In the end, I had a brand identity that was the perfect match to the vision I had for my business. I am proud to be a client of Lilah and The Higgins Creative.
— Cheryl Mauldin, Elite Women In Business

BOSS MOM:
BRAND Design.

SEE FULL DESIGN GALLERY.

 
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"well organized, fun, and guided.
Hire them now!"

– Dana Malstaff, Boss Mom

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FURTHERMORE:
BRAND Design.

See full Design gallery.

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"they championed our brand!"

– Rayna Mann, Furthermore

investment:

Signature Brand Package

$3000

You need a logo, but you want more than that. You want a brand you can be proud of, that's seamless to integrate into your business, and you can present to the world with excitement.

As one of our clients said, "I want to be obsessed with my branding so it's easy to share what I make!"

This package is for you if you are getting started or rebranding.

Our Signature Brand Package includes:

- Primary Logo
- Secondary Lockup Logo
- Icon / Abbreviated Logo

All origin files included and includes limited licensing.

- Font Curation & Creation

- Color Scheme & Mood Board

- Custom Texture Suite

- Suggested Stock Photo Collection

- Media Kit

- Full Style Guide


POPULAR ADD-ON OPTIONS:

Author Media Suite
+$500

Social Media Template Suite
+$750

Custom Illustrations
+$50-$500

Website Setup via Squarespace
+$200/page



Retainer

$1,000-$2,000
a month

3- and 6-month contracts available.

We work with a limited number of clients on retainer. This means that regardless of what we're designing, creating, or consulting on, our retainer clients get the flat rate of $100/hour (saving you over $500!). Hours roll over each month if left unused and are available for use in design, consultation, template creation, tech support, or system design.

This package is for you if you need a creative mind on your team long term.

Retainer packages are completely customizeable, depending on your needs, but often include:

- Logo Design

- Workbooks

- Course Curriculum

- Custom Illustration

- Opt-In Design

- Web Site & Landing Page Elements

- Social Media Prompts and Imagery

- Custom Art Textures & Patterns


A la Carte design work

$150/hour

All A La Carte Projects are charged at the hourly rate of $150. Design process typical takes 2-3 weeks depending on the size of the project and the detail work involved.

We work with our team to deliver graphics that are thought-out, well-crafted art and 100% unique to our clients.

This option is for you if your brand is already established, but you need a few elements added.

A la carte work varies, but often includes:

- Tee Designs

- Social Media Template Suite

- Product Label Creation

- Custom Illustrations

- Handpainted Textures

- Handlettered Fonts or Phrases

- Opt-In Design

- Book Cover Design

- Instructional Booklets

- Conference Swag Bag Items

...and more!

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"I brought my dream and new online business idea to Lilah at The Higgins Creative and trusted her to create the look and feel of my luxury brand. I was not disappointed. Not only did Lilah "get" my business, but she connected all the dots with the branding. In the end, I had a brand identity that was the perfect match to the vision I had for my business. I am proud to be a client of Lilah and The Higgins Creative."

– Cheryl Mauldin, Elite Women In Business

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Tonya Rineer:
Brand & POdcast Design

See full design gallery.

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"Lilah has a sixth sense about graphics + design that makes communication easy + projects feel totally stress free!"

– Tonya Rineer, Profit Party

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We love to get on the phone with you before you book with us, so let's connect!

Schedule a call below so we can chat about your branding needs, get to know each other, and make sure we're a great fit for working together!

Note: We're currently booking July 2017, so grab your spot now!

 

She's BUILDING HER EMPIRE : PODCAST + MOVEMENT Design

See full design gallery.

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"I had a very specific look I was searching for and I can't wait to show it off!"

— Stacy Tuschl, She's Building Her Empire

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FAQS

What if I just want a logo?

That's a great start! We currently don't offer A La Carte Logo Design. We've found that working on one element of a brand ends up turning into a muddy mess and a graphic disaster.

If you want to get the most for your money, build a brand you can be OBSESSED with sharing with the world, you're going to need more than one image.

DO you offer discounts?

Our quoted prices are firm. We do offer a $500 discount on our Brand Packages for clients who choose to pay in full.

If you are working in a budget, we are more than willing to shape our packages to your needs and deliver you the most value for your investment.

Do you offer Payment Plans?

YES!

We are more than happy to break up our packages into payment plans for as long as 3-months.

Your first month payment would then act as your non-refundable deposit.

What is your creative process like?

Different for every client! We would say we spend about 50% of the beginning stages gathering information from you and building up inspiration. The other 25% is then spent constructing your graphics and visuals, the final 25% refining those brand visuals into something you feel proud to share.