3 WAYS TO BE STRATEGIC IN YOUR MAKING.
Do you ever get that feeling when you see something you’ve created? You take a deep breath, smile, and maybe even do a little happy dance because you can visually see the product of your labor. Now, I am not an artist, my family is full of artists, but I just didn’t get that gene.
However, I am a maker, and us makers sometimes get so caught up in the bliss of making, that we forget about how important a good strategy is to our success.
When it comes to building a business, the one thing you need to really make it work is a solid strategy.
As a maker, we want to make. We get a lot of ideas, and we want to see each and every one of them come to life. The problem with this method in running our business is that we often fail to create a journey for our audience. You know, that guided feeling that you get when one thing leads to another, and you wonder if the creator had you in mind because they just seem to know what you need, and what you like.
In order to create this journey for your audience, we have to take all of those wonderful ideas we have and lay them into a good strategy.
I love that the definition of 'strategy' is 'the art of creating a plan of action designed to achieve a major or overall aim'. It's like it's calling to all of the makers out there saying, "did you know that creating an artful strategy is a type of making?"
When we look at our business, we usually see all of the 'things' that we want to create, and where we want to go (ie. how we want our business to serve our life goals). What we don't usually do is figure out how we are going to use what we create, to help us reach our goals. This is where the 'strategy' comes into play.
So rather than go on about all the reasons why you need a solid strategy in your business... I'm going to get right to telling you how to do it.
Your Content Must Create a Seamless Line
Everything from your social media and blog content, to your largest paid product/service should all run together in a perfect line. This means that the people who are interested in your content should be the same people that are going to be interested in your paid services and products. It also means that your opt-in should be directly correlated to your paid content. When everything is nicely aligned, it becomes much easier to move people from your free content, to your paid content.
Stop Yourself From Adding Too Many Opt-ins
You have a ton of ideas, and you want to create all of them because you think they are all needed, and people will want them. This is a trap.
Before you allow yourself to move on to the next opt-in idea, you have to make sure that the one you have has a nice clear nurturing email sequence that leads to your paid products. You also need to make sure you are telling everyone about your opt-in so you can really start to build your list.
Dividing your marketing time between a ton of opt-ins makes it way more diluted and complex for everyone. Once you are rockin' your opt-in, then go ahead and add one more. Follow this simplified method and you will see the positive impact if has on your business
Never Stop Talking About Your Content
You make wonderful things, but in order to grow your business you need people to know you and know that your work exists. The key to a good strategy is to make sure you have created the space to talk about your content everywhere you go. If you like talking, then get on podcasts. If you’re more comfortable writing, do guest posts. Find ways to bring it up in conversations online and in person.
Never stop talking about your content, the more people know about it, the easier it is to get them to help you grow your business.
Now you might be thinking you are doing all of this already, and if you are, then a big high five. But if this has got you thinking about whether you actually really are creating a simple and powerful journey for your ideal client, then make sure you take time to step back, and think through how you are bringing your audience from your free content to your paid content.
Remember the key to a good business strategy is to have a singular focus, keep it simple, and talk about it all the time.
So what journey are you creating for your audience? I would love to hear about it in the comments below.
Dana is a mother, author, business & content strategist, coach, podcaster, and blind spot reducer. Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and the founder of the Boss Mom Movement. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals.
When she is not creating new courses or building new strategy tools for creative entrepreneurs, she can be found, chasing her son on the beach, watching her daughter take her first steps, or thinking of the next fun new family adventure.