4 Questions To Ask Yourself About Your Logo.
A logo can attract or repel your ideal client. Make sure you've got the right one for your biz with these tips below!
Does It Appeal To The Right Audience?
The number one, most important aspect of any logo is who it is attracting. That's WHY you have a logo, so that you can say "Hello! Look at me, I'm a business over here." But what if your logo doesn't catch the right people's attention?
If you're a Honky-Tonk Bar, you don't want your logo to be in calligraphy. If you're a blogger who writes on a vegan lifestyle, you don't want cheetah spots surrounding your blog name. If you're a photographer who shoots alternative-type weddings, you probably don't want something too flowery. So take a look at your logo. Nike's logo appeals to people who want to be fit & clean. HR Block's logo says SIMPLE when taxes are daunting and complicated. Great logos have a clear message about who they are attracting. Who would look at your logo and say, "Hey! I like that company. I want to hire them." If that answer is not your target market, it may be time for an update.
Is It Readable?
This feels simple, but we've seen so many logos that you have to take a double look at to actually read. Don't be this biz. I want to be able to see your logo on a billboard in .5 seconds and know exactly what you do and if I need to hire you. Make it clear, make it simple. Your logo should be as confident & clear as you are.
It is Sizable?
A logo should fit well on a billboard AND a business card. If you can't size down your main logo, make sure you have a secondary or abbreviated logo to use in those circumstances.
Does It Work In Black & White?
Not only should you be able to shrink your logo, but you should be able to desaturate & invert it as well. This way you can use it over light or dark backgrounds/photos and you won't have a problem submitting it to newspapers or other print media.