HOW TO FEARLESSLY MARKET YOUR ARTWORK.
Marketing your art collection is no simple task.
When you, as an artist, put your work into the world, you are not only marketing (which is hard in itself) but you are offering up a piece of your heart.
You are giving away an inspired, sometimes toiled over, sometimes rhythmic, sometimes elaborate piece of yourself.
But, if you believe in the idea of #waketomake, in which we are called to make AND share it with the world, you believe that you also must offer it wholeheartedly.
We've already established that to make art your living, you have to build an income from it.
To do so, we have to learn how to market not only ourselves as artists, but our art itself.
Here is the process I want you to walk through before you list one piece for sale.
Believe your art is valuable.
Before you sell anything, you have to believe in it.
I learned this when I was newly married and I decided it would be a good idea to bring in income via Mary Kay. I had recently graduated from my esthetic training and with my makeup artistry certificate hanging on my wall proudly, I signed up.
About a month later, I realized I didn't believe in the product. The products are great and I'm still a regular customer, but it didn't take me long to realize that I lacked the passion to market it.
I couldn't sell anyone on making their faces look better, because I honestly believe that a woman doesn't need makeup to look beautiful. And I couldn't market the skin care line because I preferred BioElements at the time. It was all stacked wrong and I think I sold 3 orders.
All this to say, if you don't BELIEVE in what you're selling, then no one will buy.
Believe that other people see its value.
This is probably the most common stumbling block I encounter with artists. Tons of us love our own art and we love the process of making it. But at the same time, we think things like, "I just make my art for me. It's my passion. It's my style. No one else understands it. No one wants to buy it."
In this thinking, we fail to let ourselves feel secure in offering out art to the world. In these thoughts, we're building excuses for why we want to keep it to ourselves. Nobody wants to be rejected, misunderstood, or told we're not talented enough.
But we don't make art for the accolades, we make it because we're called to.
And I guarantee that there are people out there willing to pay money to be inspired by the work of your hands. You just have to find them.
Ask for the sale.
So maybe you've put your art out into the world already. Awesome! But you're not actually asking anyone to buy it. You're a consumer, you know that if you see something you like, but don't see HOW to buy it, you're not going to think it's for sale.
Ask for people to do very specific things if they like what they see.
Join the VIP List, download the freebie, grab this original before it's gone, adorn your space with this print, click here to shop more pieces like this. And the list goes on.
Ask. The answer is no if you never ask.
One method that we use to ensure we're comfortable charging the prices we charge is to over-deliver. Give more than you ask for. Include an extra free postcard in your packages. Send a promo code to faithful customers. Send out a check-up email to old clients. Shout them out on your social networks. Put together an additional draft not included in your contract.
Give them more than art, give them an experience.
Bring the love and smother it on those who are excited to support you. They'll love you right back.
Over-delivering is THE best way to provide value to your clients, especially if you're feeling insecure about what you're selling.
Finally, you have permission.
You have permission to sell your art. You have permission to market the work of your hands. What you make is valuable and worth being paid for and adored. Just because it's easy for you or it feels superfluous, doesn't mean you should give it away for free.