OUR TOP TIPS FOR LAUNCHING YOUR NEXT ART COLLECTION.
Launching your first profitable art collection is no small task.
There is more than just inventory, management, and shipping details that you need to line up before your launch. You also have to market your launch effectively and build the buzz so that people are more primed to purchase.
This is the biggest pain point for artists in our community.
You're afraid to put yourself out there, let alone ask for the sale.
Here are some solid tips for launching your first profitable collection.
Cultivate a new mindset.
If you're going to sell your art, you first must think of it as valuable. So many artists fail in believing that their work is worth paying for in the first place.
This inevitably creates a gap between the artist and the buyers, because you aren't actually asking anyone to purchase. You're not being bold and making it easy and irresistible for people to join you in enjoying your work.
Curate (& test!) your collection.
There is nothing wrong with testing your market. So many artists create pieces that they're sure will sell only to hear crickets. Your first launch should be viewed as a testing zone. Create variety within your collection theme and then test pieces and pricing. Don't be married to pieces or to marketing methods. Let yourself feel out your market and change things as you gain new info and evaluate your customers.
Create a space for buyers.
There's nothing more annoying than a slow or confusing website. When your customers are not COMPLETELY sold on your item, a terrible website experience can lose you tons of sales. Even sites like Etsy make it too complex to buy (need an account, separate orders, etc)
With our new course, we're going to show you how to set up your shop in just a few hours (depending on your inventory size) using Squarespace's optimized shop option. You'll have a professional, no-brainer process to direct your customers to, no coding required!
Casting the Net.
This is often THE most missed item in selling art in the history of selling art. And that is, SELLING ART. You have to be brave, cast your net in the right area, and ask the fish to come. (Okay, bad analogy, but whatever...)
How many times have you actually used the words, "Buy my art!" ? Probs never, right?
But the answer is no if you never ask.
Marketing is all about asking people to give you money in exchange for adding value to their lives. And you are responsible for asking them for the trade.
Adding CTA's to your social media posts are just the beginning, but a really good place to start. Yes, it's awkward at first, but it's a learned skill that takes practice.
Start being more direct in how you share your work. Go from "I made this pretty thing!" to "This pretty thing is for sale and your home needs it!" type of posts.
Be brave in launching your first course and don't let fear stop you from putting your work out into the world, Maker.