THE ART OF FINDING PEOPLE WHO WILL BUY YOUR ART.
The million dollar question: how do I find people who will pay me for my art?
Guys, I wish it was a simple answer. But selling your art sometimes feels similar to balancing a spinning bowling ball on your head waiting for luck to hit you in the face.
Pointless, scary, and just plain awkward.
There's no trick, if that's what you're looking for. It's more like your own art forms, it's fluid and changing and finicky and vulnerable.
But a successful art business is a completely possible (and noble imo) path to take in life. We need you and I'm compiled a few ideas to help you get your art working as hard as you do.
Put your art in multiple places.
This is so often missed by artists. If you're not repurposing your work already, it's time to make it work for you! If you're on Etsy, branch out to your own site. If you're on your own site, open up a Society 6 with your best pieces. If you're all over online, check out local consignment stores or coffeeshops. If you create originals, start selling prints. If you sell prints, also offer digital downloads. Get your art into multiple places and it's more likely to start bringing in multiple revenue streams.
Sell your art for multiple price points.
It's a simple fact in marketing that if people buy from you once, they're more likely to buy from you again. Develop lower priced items that are easy "buy-ins" for those who are skittish about purchasing larger items. Then, over-deliver on those items. Send them in over-the-top packaging, with a handwritten note, or shout them out on social media. They're highly likely to trust you with a larger ticket item later.
Get your art in front of more people.
Networking and creating referral programs can be vital in creating a larger reach for your work. Don't be afraid to put yourself out there and collaborate with people who will sing your praises. Marketing is often a numbers game and you might simply need bigger numbers.
Develop a very specific target market to talk to.
If you're talking to everyone, you're talking to no one. Make sure you know exactly the type of person who buys and adores your work. Finding these people takes a bit of trial and error, but with the right tools it can totally be done.
Know them down to their favorite evening activity and how often they go grocery shopping. Build an entire persona in your head about the type of person you're selling to and they will come.
Gather Testimonials from past customers.
"Sometimes you have to watch somebody love something before you can love it yourself." Donald Miller
When someone else is JOYOUS about something, doesn't it make you want to join in? Gathering words and sentences from previous clients and using them to market your art for you is a golden gem in marketing, because it creates the feeling of community that other people will actually want in on.
Provide value to your market outside of your art.
This might mean teaching or offering free downloads or building relationships with your customers. People love to feel connected to their purchases and this is something you can leverage as you continue to develop your art business.