THE MINDSET OF CREATING ART THAT PEOPLE WILL ACTUALLY BUY (A SNEAK PEEK AT MY COURSE)
Creating a mindset for marketing your art is hard enough, but marketing your art in a brave, believable way is another story.
But it's the only mindset that sells.
You put your heart into your work. I totally get it.
It's so so hard to put it out there at risk of scrutiny or bad reviews, or worse to find yourself completely ignored.
But what we put into our art comes out on the other side, doesn't it?
That emotion, that fear, that insecurity. People can see it when they look at your art, if you're operating from a place of fear. They may not be able to pinpoint it, but they're definitely not punching in their debit card numbers.
That's the whole purpose of art. To draw in and dole out emotions.
That's why it changes the world and effects culture.
But, hey, slapping a price tag on that can feel like you're a sham. And not pricing it makes it look cheap. And pricing too high makes you feel awkward. And no one buys because your art is a mirror of insecure self.
It hurts to realize that your own insecurities might be your biggest hurdle, huh?
I AM RIGHT THERE WITH YOU SISTER & BROTHER.
I get it.
But we have to keep working at this mindset because once we start valuing our art, other people will as well.
So how do we work at this mindset?
Firstly, remove yourself from your art.
Now, what do I mean by this? I mean take your own WORTH out of the worth of your art and see it for what it truly is. When it's untied from your heart, even for that moment where you can conceptulize it, you can look at it with less emotion and see if it truly is valuable or not. If you're too afraid to ever look rationally at it because you're afraid it somehow reflects on your own idenity and worth, then you'll never discover if you're making something that other people want as well.
And you'll never find the confidence to market it.
Take a step back and look at your art.
Maybe take a day, or week, or month and don't look at it. Let your mind get lazy in how it remembers a particular piece. Then go back and try to see it as a whole. Turn it upside down. Look at it in a mirror and try to evaluate your talent without evaluating yourself.
Ask a trusted friend to give real, honest opinions.
Reality is, they'll be more likely to point out how amazing the piece is as a whole instead of nit-picking little parts like I know you do. (guilty!) Revel in those compliments and try to see the piece like your friend does.
This is a HUGE confidence boost.
These and more are ways that we can begin to shift our mindset when it comes to the value of our art. It's all in your head and when you can manage your own thoughts, you can begin to speak and display and support your work in ways that make it more attractive and more desireable to your customers.