WHY DO I NEED A LOGO?
Maybe you're not sure why logos are important. That's okay! We're here to not only equip you with great visuals, but to educate you on their purpose and empower you to use them effectively in your business.
When everything we buy, use, or communicate with has visuals that we affiliate with those items, we are automatically becoming wired to associate certain colors, fonts, and designs with certain products. Pair that with the connected-ness of the world and the saturation of every type of market and you begin to see the need for consistent visuals and branding.
If you wanted to go buy a pair of tennis shoes, you have been conditioned to know that brands like Adidas, Nike, and Converse are great shoe brands. In fact, you don't even have to read labels because you can see the logo on each shoe from across the store. This branding is GENIUS and you automatically lean towards the "Name Brand" over something you don't recognize. You know what to expect, and so should your clients as soon as they see your logo.
Recognizably is a goal you need to have with your visuals. This means you have to keep it simple and keep it cohesive, and most importantly, keep it recognizable.
Similar to being recognizable is being memorable. Ask anyone to draw the Apple logo, and they immediately remember it. Same with brands like Visa, Target, and Gucci. People remember the logos of brands they love. Some are a status symbol, some people look at and feel a part of change, some are simply logos that people have grown to admire.
Each logo we carry with us and adorn our homes with say something about us. So make sure your logo says what it's supposed to about you. Keep it simple, cohesive, recognizable, and make them remember you.
Like seeing shoe brands across the store, make sure your logo is sizable. You need to be able to recognize it from both close up and far away, both on a large scale and a tiny one. This means tiny details have no space in a logo, unless you have a version to be used only for large scale projects. Think about how you will be using your logo and make sure the final product(s) flow well together and apart.
This means you need a designer that can give you the vector file, or the original file in a format that is easily resizable without damaging the design. Or various sizes of your file if needed for larger scale projects.
When you establish yourself using a professional logo that includes each of these items, you are telling the world that you are a professional. As we've learned, our logo says a lot about us. What does your say about you?
There are so many ways that visuals can speak in your brand and business, but your logo is by far the most important one.