WHY YOUR BRAND NEEDS YOUR BELIEFS BEHIND IT.
This is a concept I've been pondering for a few months. In light of recent events, which all but require us to have a voice in some way, I found it this was a good time to write on the topic.
I would hope it's fairly obvious in my business that I've given my life to Jesus Christ. The Higgins Creative is solely based around the idea that a living, loving God created us to make, to produce, to build, and to cultivate. And not only that, but He is incredibly involved in the smallest details of our creative lives. This deep calling is seeded within His initial call (and his first recorded action) to create (Gen. 1:1).
I don't consider The Higgins Creative a Christian business, but I am also a huge part of my brand and Jesus is the center of my life.
I've considered being more outspoken with my faith within the borders of The HC, but I often struggle on the tightrope between my convictions and my attractiveness and approachability to non-believers.
Because I have no bias towards those who don't think like I do. In fact, they've been the ones to expand my world and drive my creativity the most.
After some market research, I've realized that even if I don't project my faith definitively, I still most often attract those who align with my core values.
Being called to create, creating to bring good to others, creating out of a deep conviction, thinking outside of this world's standards when it comes to marketing, etc.
So as a Christian, I have the privilege of sharing the joy of my salvation with those I encounter, but as a wife and mom and human, I also have to bring in income. Niching down to creatives who believe in this concept of "called to create" are those who really want to work with me.
I can't bring the right people to myself, I fully believe that God unites us.
I've come to a semi-satisfying answer to striking this balance in this statement: someone who doesn't feel connected with you probably isn't your ideal client.
I don't market to just church-going, Jesus lovers, but those are my most frequent clients because I am a church-going, Jesus lover.
I don't hide my mad love for Jesus behind my business because in my business I am 100% myself & I can't exclude my mad love for Jesus.
I don't abuse my business as a platform to press my beliefs onto others because the core mission of my business presses those buttons itself.
So the question really changes from "Should my brand include my beliefs?" to "Should I be completely honest about who I am in my business?"
And that, makers, is an easy answer, isn't it?
If you are totally you in your business, your beliefs will naturally flow into your marketing plan. They are a part of you and nothing to be ashamed of. Further, if you are acting as someone that you're not, the people you're hiring/working with/being hired by will not connect with you.
We all want connection, right? That's what this huge entrepreneur movement really boils down to, connection.
We all want to connect with people on a deeper level, providing our gifts and talents to them in a way that brings them goodness. We all want to build relationships that feed us and build us into something better than we were before. We all want to contribute to the world we live in that is falling apart at the seams.
We all want to be the change, and I firmly believe that change will happen when we start being 100% ourselves in our businesses and in our lives.
What have you been holding back about yourself within your brand? I'd love to hear your thoughts in the comments below or via email (firstname.lastname@example.org)!